Twitter recently made its new profile design available to everyone and it’s causing a lot of chatter. Twitter is breaking away from its simplistic nature and seems to be embracing a layout that is very similar to Facebook. Let’s examine some of its new characteristics and see if they work for Twitter.
The new font for tweets is bigger than it was before, 28px (double from the 14px it was in the old design), but that’s not necessarily a bad ...
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The greatest benefit of social media is not just that it allows your target audience to interact with your brand, but that you can, and should, interact back with them. This is especially true if the mention is favorable. Tweet thanks, promotions, or tips to people who show interest in your brand. It is also important to take negative feedback seriously, but be cautious with your response – it could go ...
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You may notice when you click on a tweet in your timeline that links to an article, you get a short summary of what the post is about.
This is a Twitter card. This powerful tool allows website administrators flexibility in displaying content by adding additional text or media to their posts in an effort to increase the chance for engagement.
Twitter ...
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Now that most businesses have embraced social media as a highly effective channel to reach their community, it’s important that they measure their return on investment (ROI). Initially, this may seem like a daunting task because it’s not very clear what to measure or how to do it.
Before calculating the ROI on social media, it’s necessary that your business generates clear, measurable goals. Once you’ve outlined your goals, you’ll know which metrics to measure. Below are four categories of social ...
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