Now that most businesses have embraced social media as a highly effective channel to reach their community, it’s important that they measure their return on investment (ROI). Initially, this may seem like a daunting task because it’s not very clear what to measure or how to do it.
Before calculating the ROI on social media, it’s necessary that your business generates clear, measurable goals. Once you’ve outlined your goals, you’ll know which metrics to measure. Below are four categories of social ...Continue Reading →