1. DO respond back to users who engage with you.
The greatest benefit of social media is not just that it allows your target audience to interact with your brand, but that you can, and should, interact back with them. This is especially true if the mention is favorable. Tweet thanks, promotions, or tips to people who show interest in your brand. It is also important to take negative feedback seriously, but be cautious with your response – it could go ...Continue Reading →