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Why SSL Certificates Are Crucial For Your Website

In recent months, the media has exploded with cases of cyber hacking and information leaking that has everyone on edge about releasing their personal information online. Many individuals have experienced stolen identities or had their personal data auctioned on the internet with no one to come to their defense. It is crucial, as we approach an even more internet-driven day and age, to ensure that your website is up to par with your consumer’s expectations. One extremely simple method of protecting the information and data that comes through your website on a daily basis is by installing an SSL (Secure Sockets Layer) certificate on your site. Let’s dive in to see what SSL’s are all about. 

What is an SSL certificate?

You’ve probably seen this discreet security indicator on many websites without even knowing it. On the top left corner of the search bar, you’ll see a small lock symbol next to the website’s URL. Sometimes it’s highlighted in green with the company’s basic information spelled out next to it. This indicates that the site you’re using is functioning with a verified SSL certificate installed. When you see the words “not secure” in red letters in place of the green pad lock, this is bad news and means the site does not have an SSL. 

What does an SSL certificate do?

On a logistical level, SSL certificates protect sensitive data that passes through your website. Whether that’s payment information, home addresses, login details, or otherwise, the SSL certificate encrypts the user’s connection which shields their personal information from hackers. 

Why is an SSL important?

Aside from the obvious reason of creating safety for your data, SSL certificates are becoming more widely recognized by online consumers as a symbol of security that they can trust. When an individual notices the SSL proceeding your website URL, they know you have gone an extra measure to make sure their information is protected and they will feel more comfortable about doing business with you. Not only that, but it’s beneficial from an SEO (search engine optimization) standpoint. Google is learning that consumers gravitate toward sites that have an SSL certificate installed, and have given these sites a slight rankings boost on Google searches. This will give you an advantage over any of your competitors who may not have certificates installed. 

How can you get an SSL installed on your site?

The best part about all of this is how easy it is to connect an SSL certificate to your site. Many hosting services offer SSL certificates for a small fee and an easy installation process. There’s really no hassle to getting your site in sync with an SSL and is worth the extra step to ensure your consumers can trust your business. 

The benefits of having an SSL certificate on your site are many, and we advocate that all site owners should go through this process to shield user data from any hacker attacks that may occur. It’s important that your business remain trustworthy in the market place and avoid any unexpected mishaps that could endanger your reputation. In the end, you will reap the benefits of having loyal customers who know beyond doubt that their information is in good hands. 

If you want to learn more about how to install an SSL certificate on your site, give us a shout at info@prov3media.com