Video Content is King

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High quality, rich video content can be an excellent way to build your company profile, boost your brand, demo your product, or provide a means by which your customers can share their positive experiences with your brand.   Video can also lend credibility to your brand or help position you as an expert in your particular line of work.

In today’s fast paced world, people want to consume content and consume it FAST.  They do not want to be bogged down with heavy textual content or hard to decipher imagery.  A concise, well scripted video clip can often achieve more than multiple pages of copy or image-based content, making it an ideal candidate for website or other interactive marketing tactics.

There are endless possibilities to utilize video to achieve specific business objectives.  URL’s to specific video content can easily be embedded in e-mails, SMS, or other media to direct users to a specific piece of video content.  For instance, how cool would it be to use QR codes or Textback Marketing tactics to deliver a video clip of a particular property as a customer stood outside of a home they might be interested in buying?   The same technology could be used to deliver video content to consumers scanning bar or QR codes in newspaper or other print media.

ProV3 Media covers the full range of video production services from pre-production script writing & consultation, location and talent scouting & acquisition to full service, day of shoot directing, lighting, makeup/hair, tele-prompt (on-location or in-studio).  We also specialize in all post-production services, including audio voice over/editing, video editing, graphics, special effects, chroma-key and final optimization/compression for web or mobile consumption.

Check out Our Work to see some of the cool video productions we’ve delivered for our clients.

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About the Author:

Scott Coburn is the founder & CEO of ProV3 Media.
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