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Why SSL Certificates Are Crucial For Your Website

In recent months, the media has exploded with cases of cyber hacking and information leaking that has everyone on edge about releasing their personal information online. Many individuals have experienced stolen identities or had their personal data auctioned on the internet with no one to come to their defense. It is crucial, as we approach an even more internet-driven day and age, to ensure that your website is up to par with your ...

It’s time to go all in with Video Marketing so powder your nose, clear your throat and get ready for your close up!

As a proven marketing tactic for businesses of all sizes, web video is the fastest growing digital marketing tool and the results don’t lie! Whether it’s nestled in an e-mail blast or featured on your web page or Company Youtube page, when it comes to digital marketing, there is little doubt, Video Is King.

Higher click-through ...

Do you consider yourself a good listener?    If you are a good listener, what probably makes you good, is not simply the fact that you let the person with whom you are speaking actually finish their thought before responding (although this is a good start!).  You are a good listener because you carefully consider what the other person is saying before formulating your response.    In other words, you analyze or evaluate the incoming message, which, in turn, typically leads to a more ...

High quality, rich video content can be an excellent way to build your company profile, boost your brand, demo your product, or provide a means by which your customers can share their positive experiences with your brand.   Video can also lend credibility to your brand or help position you as an expert in your particular line of work.

In today’s fast paced world, people want to consume content and consume it FAST.  They do not want to be bogged down ...

Given the proliferation of social networks today, coupled with the fact more and more people are spending large amounts of their free time on social networks… we are encountering a ‘perfect storm’ in the marketing world, where consumers are rapidly regaining control.

For as long as most of us can remember, consumers have been force fed whatever companies or brands wanted them to hear or see, with little regard to what consumers actually wanted or needed.  Marketing tactics have and continue ...