You may notice when you click on a tweet in your timeline that links to an article, you get a short summary of what the post is about.
This is a Twitter card. This powerful tool allows website administrators flexibility in displaying content by adding additional text or media to their posts in an effort to increase the chance for engagement.
Twitter ...
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In the last few weeks, you may have noticed that your Facebook page has a brand new feature. Underneath your page name, there may be a set of five stars that indicate how people feel about your company. Although this isn’t a completely new concept, allowing this information to be publicly displayed IS brand new.
This significant change in the display of your Facebook page will have two major effects. First, it shows the public’s general sentiment towards your business and ...
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Now that most businesses have embraced social media as a highly effective channel to reach their community, it’s important that they measure their return on investment (ROI). Initially, this may seem like a daunting task because it’s not very clear what to measure or how to do it.
Before calculating the ROI on social media, it’s necessary that your business generates clear, measurable goals. Once you’ve outlined your goals, you’ll know which metrics to measure. Below are four categories of social ...
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