Archive for May, 2012

Given the proliferation of social networks today, coupled with the fact more and more people are spending large amounts of their free time on social networks… we are encountering a ‘perfect storm’ in the marketing world, where consumers are rapidly regaining control.

For as long as most of us can remember, consumers have been force fed whatever companies or brands wanted them to hear or see, with little regard to what consumers actually wanted or needed.  Marketing tactics have and continue ...