Archive for 2012

Do you consider yourself a good listener?    If you are a good listener, what probably makes you good, is not simply the fact that you let the person with whom you are speaking actually finish their thought before responding (although this is a good start!).  You are a good listener because you carefully consider what the other person is saying before formulating your response.    In other words, you analyze or evaluate the incoming message, which, in turn, typically leads to a more ...

High quality, rich video content can be an excellent way to build your company profile, boost your brand, demo your product, or provide a means by which your customers can share their positive experiences with your brand.   Video can also lend credibility to your brand or help position you as an expert in your particular line of work.

In today’s fast paced world, people want to consume content and consume it FAST.  They do not want to be bogged down ...

Given the proliferation of social networks today, coupled with the fact more and more people are spending large amounts of their free time on social networks… we are encountering a ‘perfect storm’ in the marketing world, where consumers are rapidly regaining control.

For as long as most of us can remember, consumers have been force fed whatever companies or brands wanted them to hear or see, with little regard to what consumers actually wanted or needed.  Marketing tactics have and continue ...