Why Video Marketing Works

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It’s time to go all in with Video Marketing so powder your nose, clear your throat and get ready for your close up!

As a proven marketing tactic for businesses of all sizes, web video is the fastest growing digital marketing tool and the results don’t lie! Whether it’s nestled in an e-mail blast or featured on your web page or Company Youtube page, when it comes to digital marketing, there is little doubt, Video Is King.

Higher click-through ...

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What you need to know about Twitter’s updated profiles

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Twitter recently made its new profile design available to everyone and it’s causing a lot of chatter. Twitter is breaking away from its simplistic nature and seems to be embracing a layout that is very similar to Facebook. Let’s examine some of its new characteristics and see if they work for Twitter.

New Font

The new font for tweets is bigger than it was before, 28px (double from the 14px it was in the old design), but that’s not necessarily a bad ...

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12 Twitter Dos and Dont’s

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1. DO respond back to users who engage with you.

The greatest benefit of social media is not just that it allows your target audience to interact with your brand, but that you can, and should, interact back with them. This is especially true if the mention is favorable. Tweet thanks, promotions, or tips to people who show interest in your brand. It is also important to take negative feedback seriously, but be cautious with your response – it could go ...

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Increase your website traffic and engagement with Twitter Cards

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You may notice when you click on a tweet in your timeline that links to an article, you get a short summary of what the post is about.

Twitter Card

This is a Twitter card.  This powerful tool allows website administrators flexibility in displaying content by adding additional text or media to their posts in an effort to increase the chance for engagement.

Twitter cards ...

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How will the Facebook Star Ratings affect Businesses?

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In the last few weeks, you may have noticed that your Facebook page has a brand new feature. Underneath your page name, there may be a set of five stars that indicate how people feel about your company. Although this isn’t a completely new concept, allowing this information to be publicly displayed IS brand new.

This significant change in the display of your Facebook page will have two major effects. First, it shows the public’s general sentiment towards your business and ...

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Social Media ROI – Useful Metrics and Tools

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Now that most businesses have embraced social media as a highly effective channel to reach their community, it’s important that they measure their return on investment (ROI). Initially, this may seem like a daunting task because it’s not very clear what to measure or how to do it.

Before calculating the ROI on social media, it’s necessary that your business generates clear, measurable goals. Once you’ve outlined your goals, you’ll know which metrics to measure. Below are four categories of social ...

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Are You A Good Listener

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Do you consider yourself a good listener?    If you are a good listener, what probably makes you good, is not simply the fact that you let the person with whom you are speaking actually finish their thought before responding (although this is a good start!).  You are a good listener because you carefully consider what the other person is saying before formulating your response.    In other words, you analyze or evaluate the incoming message, which, in turn, typically leads to a more ...

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Video Content is King

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High quality, rich video content can be an excellent way to build your company profile, boost your brand, demo your product, or provide a means by which your customers can share their positive experiences with your brand.   Video can also lend credibility to your brand or help position you as an expert in your particular line of work.

In today’s fast paced world, people want to consume content and consume it FAST.  They do not want to be bogged down ...

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Social Media – Does Your Company Get It?

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Given the proliferation of social networks today, coupled with the fact more and more people are spending large amounts of their free time on social networks… we are encountering a ‘perfect storm’ in the marketing world, where consumers are rapidly regaining control.

For as long as most of us can remember, consumers have been force fed whatever companies or brands wanted them to hear or see, with little regard to what consumers actually wanted or needed.  Marketing tactics have and continue ...

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